Selver is a chain of supermarkets and hypermarkets operating in Estonia primarily selling food products and convenience goods. Selver is a subsidiary of AS Tallinna Kaubamaja. Selver is a registered trademark of AS A-Selver.

Selver store chain was founded in 1995 when Punane Selver was opened in Lasnamäe, Tallinn. Selver started as a single shop, the plan to develop into store chain operating on common principles arose in the course of everyday work. In 1998-2001 Selver became a chain with common values, development goals and identity.

Year 2002 was a year of active expansion and development for Selver during which Selver doubled the number of its stores and expanded outside the capital city. Year 2005 was also year of development - we opened 9 new stores. There are twenty two stores in the Selver chain, nine of which are located in the different districts of Tallinn. The name of each Selver mostly refers to the area or district, where the Selver is located.

The main goal of Selver is to gain and maintain the trust of clients by creating a friendly atmosphere, providing fast and professional service and offering high-quality products. The Selver stores are located at nodal points of traffic and thereby enable fast and convenient shopping for the clients. Selver’s vision is to become the favorite store of the Estonian people and for that purpose we work.

Selver’s mission - main purpose is to establish and keep clients’ trust. We create friendly atmosphere, serve our clients quickly and competently, offer quality goods and delicious products from the Selver Kitchen.

The peculiarity of Selver is its own Selver Kitchen which offers a wide selection of delicious and novel salads, culinary and pastry products. In addition Selver has a number of products with its own brand, which are produced specifically for Selver. Selver’s own products are healthy and their design is friendly and recognizable and in good price.

Every week Selver’s clients can cook delicious meals according to Selver recipes and collect these from the stores to Selver recipe binder. Selver has its own gift cards which are good presents for birthdays and other occasions for friends and acquaintances.

In Estonia almost 2100 employees work at Selver. In our everyday work we obey following principal values:
• honesty – we are open and sincere, we always tell the truth;
• proficiency – we do our work well and try to be masters in our field;
• teamwork – we work as a team to achieve mutual goals;
• care - we are friendly and helpful, we always keep our promises;
• devotion – we are happy to work and proud of our company.